London's Digital Service Squad

Through the Digital Main Street Squad, businesses receive targeted support to get started, grow their digital presence and grow their business.

Digital Main Street provides: One-on-one assistance through the Digital Service Squad program to provide your business with free digital transformation consulting and coaching.

This can include but is not limited to:

  • A digital assessment of your business’ digital literacy
  • Access to a free online video-based digital transformation training program
  • Website – review, updating, creation, best practices
  • Social Media – support, best practices, advertising, and more
  • Technology – support and guidance for the best options of technology tools to implement for your business
  • Miscellaneous Digital Transformation Support: loyalty programs, point of sale systems, ecommerce, back-end business operations support (i.e. setting up QuickBooks etc.)


A full list of available services can be found here.

A free resource funded by the Province of Ontario and administered by the Ontario BIA Association (OBIAA) to assist small businesses across Ontario with digital technology adoption and provide access to grants for digital transformation.

Meet London’s Digital Service Squad

Ellen - DSS Project Manager

Ellen is the Digital Service Squad Project Manager, and is ready to help you with all of your digital needs. She has a background in social media management, communications and marketing, and holds a B.A. and a Masters in Journalism and Communications from Western University.
You can find Ellen Tuesday – Friday at the Hyde Park BIA office, where she works as an Event & Communications Coordinator.
When she’s not spending time scrolling online, she loves to play with her cats and gardening.

VJ - DSS Team Member

Client Testimonials