London's Digital Service Squad
Through the Digital Main Street Squad, businesses receive targeted support to get started, grow their digital presence and grow their business.
Digital Main Street provides: One-on-one assistance through the Digital Service Squad program to provide your business with free digital transformation consulting and coaching.
This can include but is not limited to:
- A digital assessment of your business’ digital literacy
- Access to a free online video-based digital transformation training program
- Website – review, updating, creation, best practices
- Social Media – support, best practices, advertising, and more
- Technology – support and guidance for the best options of technology tools to implement for your business
- Miscellaneous Digital Transformation Support: loyalty programs, point of sale systems, ecommerce, back-end business operations support (i.e. setting up QuickBooks etc.)
A full list of available services can be found here.

A free resource funded by the Province of Ontario and administered by the Ontario BIA Association (OBIAA) to assist small businesses across Ontario with digital technology adoption and provide access to grants for digital transformation.
Meet London’s Digital Service Squad

Ellen - DSS Project Manager
Ellen is the Digital Service Squad Project Manager, and is ready to help you with all of your digital needs. She has a background in social media management, communications and marketing, and holds a B.A. and a Masters in Journalism and Communications from Western University.
You can find Ellen Tuesday – Friday at the Hyde Park BIA office, where she works as an Event & Communications Coordinator.
When she’s not spending time scrolling online, she loves to play with her cats and gardening.
Email Ellen at ellenmcgran.dms@gmail.com
VJ - DSS Team Member
Email VJ at VJmeghani.dms@gmail.com
Client Testimonials
“As a small business owner in London Ontario, I would like to offer my testimonial to the fine work and responsiveness I have received from the Digital Main Street (DMS) team. They are extremely professional and very supportive in offering available resources to support my Well Canada business. Currently DMS is assisting me with building the Well Canada Social Media Strategy and it is progressing very well.”
Margo Trotter, Well Canada
“The Digital Main Street experience was a real lifesaver! We were preparing for the road closures by developing a website. The Squad program allowed us to set up the website and the Digital Transformation Grant enabled us to buy the Shopify system to bring all our operations into the digital age. The timing of this program was fortuitous for us, because we were able to launch our website soon after the pandemic occurred and we needed a way to generate income during the lockdown.”
Mary Beechie, Mystic Bookshop
“London’s Digital Main Street team came to us at a time when we needed it most. They are a pleasure to work with, knowledgeable and very helpful and available with solutions for the needs of small businesses. Learning to navigate the digital space is new to us but they helped us with social media and our online store and we look forward to more of their insights as we navigate our new normal.”
Katie Procunier, Andrew Douglas Clothier
“I am very pleased to have had the chance to be one of the recipients of the Digital Transformation Grant. The Digital Service Squad program is also great! As a business owner, it was an opportunity to get a digital footprint, and learn from their resources and webinars.”
Liliana Sanchez, Totally Unique Customer Designs